{"id":12462,"date":"2022-10-19T09:05:00","date_gmt":"2022-10-19T08:05:00","guid":{"rendered":"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/come-definire-il-budget-di-marketing-per-i-social-2\/"},"modified":"2024-02-29T18:03:47","modified_gmt":"2024-02-29T17:03:47","slug":"customer-engagement-su-facebook-e-instagram","status":"publish","type":"post","link":"https:\/\/emanuelaincarbone.it\/consulenza-social-media-marketing-trieste\/customer-engagement-su-facebook-e-instagram\/","title":{"rendered":"Engagement su Facebook e Instagram"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12462\" class=\"elementor elementor-12462\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c80947e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c80947e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19af13f5\" data-id=\"19af13f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299868ea elementor-widget elementor-widget-text-editor\" data-id=\"299868ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La pandemia ha portato le aziende a ragionare sull\u2019importanza della <strong>comunicazione online<\/strong> con i propri utenti per farli sentire meno soli in questo periodo difficile. Attraverso l&#8217;<strong>engagement<\/strong>, ovvero il coinvolgimento del cliente, i brand hanno avuto la possibilit\u00e0 di <strong>creare delle relazioni<\/strong> ancora pi\u00f9 forti con il proprio <strong>target<\/strong> di riferimento.<\/p><p>Ma quali sono le tecniche per riuscire a creare una relazione di vicinanza con il proprio pubblico? Ti sveler\u00f2 qualche trucco per <strong>comunicare sui social<\/strong> in modo efficace.<\/p><h2>Cos\u2019\u00e8 e perch\u00e9 \u00e8 importante l&#8217;engagement?<\/h2><p><strong>Coinvolgere il proprio target<\/strong> \u00e8 una delle migliori <strong>strategie di comunicazione online<\/strong> in quanto permette di creare un legame e una connessione profonda con gli utenti. Infatti, la vicinanza e la connessione con i clienti porta ad una <strong>maggiore fidelizzazione<\/strong> e ad una <strong>diminuzione del tasso di abbandono<\/strong> da parte della customer base.<\/p><p>Durante la pandemia molte aziende hanno iniziato ad investire maggiori risorse e tempo per assicurare ai propri clienti delle <strong>esperienze di qualit\u00e0<\/strong> per soddisfare i loro bisogni e le loro aspettative.<\/p><p>Ho scritto un <a href=\"https:\/\/noiza.com\/covid-19-come-sta-cambiando-la-pubblicita-su-facebook-e-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">articolo<\/a> al riguardo nel <strong>blog di Noiza<\/strong> portando alcuni esempi delle migliori inserzioni che abbiamo creato per i nostri clienti.\u00a0<\/p><h2>Quali sono i valori che coinvolgono gli utenti?<\/h2><p>La <strong>connessione emotiva<\/strong> \u00e8 la base delle <strong>strategie di engagement<\/strong> in quanto gli utenti cercano brand che possiedano dei valori allineati con i loro. Infatti, questa aumenterebbe la <strong>Brand Awareness<\/strong>, ovvero la conoscenza del marchio.<\/p><p>Quindi, \u00e8 importante lavorare sulla propria <strong>Brand identity<\/strong> e saperla comunicare correttamente nel modo pi\u00f9 efficace.<\/p><h3>Sicurezza e protezione<\/h3><p>Se hai un negozio fisico o online, assicurati di trasmettere la tua <strong>capacit\u00e0 di controllo<\/strong> della tua catena di approvvigionamento e l\u2019applicazione delle <strong>norme di sicurezza<\/strong>.<\/p><h3>Trasparenza<\/h3><p>I clienti vogliono sapere che <strong>agisci responsabilmente<\/strong> facendo del bene alla comunit\u00e0, compresi i tuoi dipendenti. Infatti, chi lavora per te pu\u00f2 essere la tua migliore pubblicit\u00e0.<\/p><h3>Coerenza<\/h3><p>L\u2019identit\u00e0 del tuo brand deve essere ben chiara e <strong>coerente<\/strong> in tutte le tue comunicazioni. Per esempio, assicurati di usare sempre lo stesso <strong>tono di voce.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><h3>Comunicazione proattiva<\/h3><p><strong>Mantieniti aggiornato<\/strong> sulle notizie recenti e non aver paura di dare la tua opinione.<\/p><p>Ricorda: spesso il <strong>silenzio \u00e8 controproducente<\/strong> perch\u00e9 viene facilmente confuso con il disinteresse.<\/p><h2>10 tips per una strategia di engagement efficace sui social<\/h2><h3>Sii autentico<\/h3><p>Nei tuoi messaggi non dimenticare di mettere in campo l\u2019<strong>empatia e la solidariet\u00e0 <\/strong>nei confronti dei tuoi clienti. Devi riuscire a comprendere i loro bisogni e fornire delle soluzioni in linea con la tua identit\u00e0.<\/p><figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17606\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-velux.png-1.webp\" alt=\"esempio di Velux per customer engagement\" width=\"700\" height=\"640\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-velux.png-1.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-velux.png-1-300x274.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Velux<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"alignnone wp-image-17607\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-naturanimali.png.webp\" alt=\"esempio di naturanimali per coinvolgimento dell'utente\" width=\"700\" height=\"700\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-naturanimali.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-naturanimali.png-300x300.webp 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/sii-autentico-naturanimali.png-150x150.webp 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Naturanimali<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><h3>Rafforza il customer engagement<\/h3><p><strong>Condividi notizie<\/strong> rilevanti nel tuo settore di appartenenza sfruttando la <strong>potenzialit\u00e0 dei social<\/strong> per connetterti con loro.<\/p><p>Assicurati di personalizzare i testi e le creativit\u00e0 a seconda della piattaforma che utilizzi: ogni canale ha il suo linguaggio, come l\u2019uso degli <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-instagram-marketing\/crescere-su-instagram-usando-i-migliori-hashtag\/\" target=\"_blank\" rel=\"noreferrer noopener\">hashtag su Instagram<\/a> a differenza di quelli di <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-social-media-marketing-trieste\/come-aumentare-la-copertura-organica-dei-post-su-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a><\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"alignnone wp-image-17608\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-uppa.png.webp\" alt=\"esempio di UPPA per engagement ai tempi del Covid\" width=\"700\" height=\"700\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-uppa.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-uppa.png-300x300.webp 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-uppa.png-150x150.webp 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Uppa<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17609\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-digital-update.png.webp\" alt=\"esempio di digital update per aumentare il customer engagement\" width=\"700\" height=\"578\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-digital-update.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/contatto-proattivo-digital-update.png-300x248.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Digital Update<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><h3>Piano editoriale con uno sguardo all\u2019attualit\u00e0<\/h3><p>Rimani informato sul mondo che ti circonda e inserisci nel tuo <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/il-piano-editoriale-che-migliora-ladvertising-su-facebook\/\"><strong>piano editoriale<\/strong><\/a> delle news recenti che possono ben esprimere i tuoi valori.<\/p><p>Monitora costantemente i <strong>feedback<\/strong> che ricevi e cerca di rispondere in modo esaustivo ed empatico.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17610\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/attualita-velux.png.webp\" alt=\"piano editoriale per coinvolgere l'utente secondo Velux\" width=\"700\" height=\"618\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/attualita-velux.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/attualita-velux.png-300x265.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Velux<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><h3>Potenzia l\u2019assistenza per aumentare l&#8217;engagement<\/h3><p>Le persone hanno bisogno di sentirti presente. Quindi, attiva un sistema che permetta alle persone di comunicare velocemente con te: puoi usare la chat di messenger, oppure puoi attivare un profilo WhatsApp Business.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17611\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/assistenza-tomura.png.webp\" alt=\"esempio di empatia e assistenza di Tomura\" width=\"700\" height=\"700\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/assistenza-tomura.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/assistenza-tomura.png-300x300.webp 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/assistenza-tomura.png-150x150.webp 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Tomura<\/strong><\/figcaption><\/figure><figure class=\"wp-block-image size-large\"><\/figure><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17612\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/potenzia-assistenza-1024x590.png\" alt=\"Wearme e whatsapp per aumentare il customer engagement \" width=\"1024\" height=\"590\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/potenzia-assistenza-1024x590.png 1024w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/potenzia-assistenza-300x173.png 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/potenzia-assistenza-768x442.png 768w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/potenzia-assistenza-1536x884.png 1536w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/potenzia-assistenza.png 1610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di WearMe babywearing<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><h3>Monitora le tendenze degli acquirenti<\/h3><p>Concentrati sui prodotti che stanno suscitando maggiore interesse, anche se non generano un grosso fatturato.<\/p><p>Una volta acquisito il cliente avrai un <strong>canale di comunicazione agevolato<\/strong> per proporgli altri servizi e\/o prodotti.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17613\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/tendenze-consumatori-benetton.png.webp\" alt=\"monitoraggio delle tendente dei clienti\" width=\"700\" height=\"338\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/tendenze-consumatori-benetton.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/tendenze-consumatori-benetton.png-300x145.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><h3>Imposta aspettative realistiche<\/h3><p>Se hai un negozio online, per esempio, installa un <strong>pop-up<\/strong> che si apre non appena l\u2019utente visita il tuo store per <strong>comunicare qualsiasi aggiornamento<\/strong>. Infatti, il cliente preferisce essere consapevole di possibili ritardi nelle spedizioni o avr\u00e0 la sensazione di essere stato ingannato.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17614\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/aspettative-realistiche-naturanimali.png.webp\" alt=\"esempio di pop up di naturanimali\" width=\"700\" height=\"374\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/aspettative-realistiche-naturanimali.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/aspettative-realistiche-naturanimali.png-300x160.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Naturanimali<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><h3>Usa le FAQ<\/h3><p>Prepara una lista di risposte alle domande che i tuoi clienti potrebbero porti, e fornisci pi\u00f9 dettagli e rassicurazioni possibili nelle tue risposte.<\/p><h3>Fai crescere il tuo database email<\/h3><p>La pandemia ha portato gli utenti ad acquistare sempre di pi\u00f9 nelle piattaforme Ecommerce. Quindi, diventa di vitale importanza avere un contatto diretto e \u201criservato\u201d con i tuoi clienti e potenziali clienti. Un\u2019ottima strategia di <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-email-marketing-trieste\/e-mail-marketing-per-ecommerce-le-automazioni-che-devi-avere\/\"><strong>email marketing<\/strong><\/a> pu\u00f2 aiutarti a potenziare la tua attivit\u00e0 quasi a costo zero.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17615\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/database-email-naturanimali.png.webp\" alt=\"e-mail marketing per customer engagement\" width=\"700\" height=\"374\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/database-email-naturanimali.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/database-email-naturanimali.png-300x160.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Naturanimali<\/strong><\/figcaption><figcaption><strong>\u00a0<\/strong><\/figcaption><\/figure><h3>Ospita eventi live streaming<\/h3><p>Prova ad organizzare dei <strong>webinar o sessioni in diretta<\/strong> per coinvolgere il tuo pubblico e metterlo in contatto con il tuo brand. Questa strategia pu\u00f2 essere anche un\u2019ottima soluzione nel caso tu debba annullare o posticipare qualche evento\/corso.<\/p><h3>Engagement con le storie: sfrutta il loro potere<\/h3><p>Oltre ai post con video e foto, puoi usare le <strong>storie su Facebook e Instagram<\/strong> per <strong>interagire virtualmente<\/strong> con i clienti nuovi ed esistenti in modo personale.<\/p><p>Condividi contenuti autentici, fai annunci, incoraggia le persone a visitare il tuo sito web e mostra il \u201cdietro le quinte\u201d per continuare a <strong>coinvolgere la tua community.<\/strong><\/p><p><strong>\u00a0<\/strong>L&#8217;<span style=\"font-weight: bolder;\">engagement<\/span>\u00a0\u00e8 solo una delle\u00a0<span style=\"font-weight: bolder;\">strategie di digital marketing<\/span>\u00a0che puoi mettere in atto per la crescita del tuo business.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17616\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/storie-uppa.png.webp\" alt=\"esempio di Uppa per interagire con le storie \" width=\"700\" height=\"602\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/storie-uppa.png.webp 700w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/storie-uppa.png-300x258.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p>\u00a0<\/p><figcaption><strong>L\u2019esempio di Uppa<\/strong><\/figcaption><\/figure>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17e687d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17e687d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99f360f\" data-id=\"99f360f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d48ca3 elementor-widget elementor-widget-heading\" data-id=\"5d48ca3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Libri consigliati<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0777bb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0777bb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e3d854\" data-id=\"1e3d854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb7fc30 elementor-widget elementor-widget-image\" data-id=\"eb7fc30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.it\/Facebook-Instagram-Enrico-Marchetto\/dp\/8850335083?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;crid=3E9UQK75TNDVH&#038;keywords=enrico+marchetto&#038;qid=1673347371&#038;sprefix=enrico+marchetto%2Caps%2C103&#038;sr=8-1&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=ed31f3cbab2fc46ff6a2ff95cae13bf0&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"499\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/Enrico-Marchetto.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18563\" alt=\"impara tecniche di video marketing nel libro di enrico marchetto\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/Enrico-Marchetto.jpg 350w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/Enrico-Marchetto-210x300.jpg 210w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba9367 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6ba9367\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.it\/Facebook-Instagram-Enrico-Marchetto\/dp\/8850335083?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;crid=3E9UQK75TNDVH&#038;keywords=enrico+marchetto&#038;qid=1673347371&#038;sprefix=enrico+marchetto%2Caps%2C103&#038;sr=8-1&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=ed31f3cbab2fc46ff6a2ff95cae13bf0&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acquista<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf21633\" data-id=\"cf21633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e010f7 elementor-widget elementor-widget-image\" data-id=\"1e010f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.it\/Marketing-digitale-strategie-tattiche-integrate\/dp\/8850334648?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;crid=1IQDI561IUSIK&#038;keywords=enrico+marchetto&#038;qid=1673347966&#038;s=books&#038;sprefix=enrico+marchetto%2Cstripbooks%2C117&#038;sr=1-2&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=3067f44a236589a5e4a6ad08328216e0&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"499\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/Enrico-Marchetto-libro.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18564\" alt=\"Enrico Marchetto libro\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/Enrico-Marchetto-libro.jpg 349w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/10\/Enrico-Marchetto-libro-210x300.jpg 210w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b80495 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9b80495\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.it\/Marketing-digitale-strategie-tattiche-integrate\/dp\/8850334648?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;crid=1IQDI561IUSIK&#038;keywords=enrico+marchetto&#038;qid=1673347966&#038;s=books&#038;sprefix=enrico+marchetto%2Cstripbooks%2C117&#038;sr=1-2&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=3067f44a236589a5e4a6ad08328216e0&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acquista<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9eeefe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9eeefe7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59fc232\" data-id=\"59fc232\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ae367 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"12ae367\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/emanuelaincarbone.it\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVorresti approfondire le tecniche che puoi adottare da subito sui tuoi profili social?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIl mio corso Lab \u00e8 il laboratorio pratico e personalizzabile pensato per permetterti di adottare le migliori strategie per la crescita del tuo brand.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/emanuelaincarbone.it\/corso-di-facebook-advertising-trieste\/\">\n\t\t\t\t\t\tScoprilo qui\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">Best seller<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Okay, di consigli ne ho letti tanti, ma cosa posso fare per coinvolgere al meglio i miei clienti?&#8221;<\/p>\n","protected":false},"author":2,"featured_media":17619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[189],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement sui social - Emanuela Incarbone<\/title>\n<meta name=\"description\" content=\"L&#039;engagement su Facebook e Instagram: strategie e consigli per coinvolgere il tuo target di riferimento e coinvolgerlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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