{"id":13781,"date":"2022-11-09T12:15:00","date_gmt":"2022-11-09T11:15:00","guid":{"rendered":"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/come-diventare-admin-di-una-pagina-linkedin-2\/"},"modified":"2023-03-13T14:09:38","modified_gmt":"2023-03-13T13:09:38","slug":"insight-tag-di-linkedin-cose-e-come-installarlo-sul-tuo-sito","status":"publish","type":"post","link":"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/insight-tag-di-linkedin-cose-e-come-installarlo-sul-tuo-sito\/","title":{"rendered":"Linkedin Insight Tag: cos\u2019\u00e8 e come installarlo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13781\" class=\"elementor elementor-13781\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-777fdde3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"777fdde3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b3dfca3\" data-id=\"3b3dfca3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2172fb60 elementor-widget elementor-widget-text-editor\" data-id=\"2172fb60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Se hai iniziato a fare <strong><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/perche-fare-advertising-su-linkedin\/\">Advertising su Linkedin<\/a><\/strong>, una delle cose fondamentali da fare \u00e8 installare l\u2019<strong>Insight Tag <\/strong>sul tuo sito. Con questo tool potrai avere tutte le informazioni di chi lo visita e di chi interagisce con i tuoi post.<\/p>\n<p>Conoscere le caratteristiche del tuo pubblico ti aiuta a capire il tuo <strong>posizionamento<\/strong>, se stai operando nel modo corretto e la panoramica della tua audience. Inoltre, se hai gi\u00e0 cominciato a investire del budget, ti permette di verificare il <strong>funzionamento delle tue campagne<\/strong>.<\/p>\n<h2>Che cos\u2019\u00e8 Linkedin Insight Tag<\/h2>\n<p>L\u2019<strong>Insight Tag <\/strong>\u00e8 un <strong>frammento di codice JavaScript<\/strong> che aggiunge un <strong>cookie<\/strong> al browser degli utenti, ogni volta che visitano il tuo sito. Funziona come strumento di <strong>monitoraggio e profilazione<\/strong>. Infatti, \u00e8 fondamentale sia per tenere sotto controllo le conversioni delle tue campagne, sia per avere dati demografici relativi agli utenti.<\/p>\n<p>A differenza di altri strumenti di profilazione, l\u2019<strong>Insight Tag di Linkedin <\/strong>\u00e8 pi\u00f9 <strong>preciso e accurato<\/strong> perch\u00e9 si basa sulle informazioni in suo possesso. Infatti, sappiamo che i dati su LinkedIn sono molto pi\u00f9 veritieri di quelli che si possono trovare in altri contesti. A differenza del <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/il-pixel-di-facebook-cose-e-come-funziona\/\">Pixel<\/a> di Facebook, questo tool non si basa solo sulla profilazione tramite indirizzo IP.<\/p>\n<p>Ma ricorda: devi sempre rispettare le <strong>normative GDPR<\/strong>!<\/p>\n<p>L\u2019<strong>Insight Tag <\/strong>di LinkedIn \u00e8 un tool completamente <strong>gratuito<\/strong>. Per poterlo usare \u00e8 sufficiente avere un account pubblicitario sulla piattaforma, ma non necessariamente delle campagne attive.<\/p>\n<h2>Come si installa<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17895 size-full\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag.jpg\" alt=\"Linkedin insight tag installazione\" width=\"1920\" height=\"746\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag.jpg 1920w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-300x117.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-1024x398.jpg 1024w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-768x298.jpg 768w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-1536x597.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Installare l\u2019Insight Tag<\/strong> \u00e8 piuttosto facile e veloce, vediamo di seguito come farlo.<\/p>\n<p>Prima di tutto, accedi al tuo account pubblicitario dalla home di LinkedIn, vai su \u201cProdotti\u201d e scegli \u201cPubblicizza\u201d<\/p>\n<p>Se non hai un account lo puoi creare gratuitamente e utilizzare per generare l\u2019Insight Tag.<\/p>\n<p>Una volta dentro all\u2019account, scegli l\u2019account pubblicitario a cui vuoi collegare l\u2019Insight Tag. Infine, clicca su \u201cAnalizza\u201d dal men\u00f9 a tendina scegli la voce \u201cInsight Tag\u201d.<\/p>\n<p>Se non hai nessun Insight Tag installato, vedrai una schermata che ti suggerisce di impostarlo. Clicca sul bottone \u201cInstalla l\u2019Insight Tag\u201d e ti si aprir\u00e0 una nuova schermata con tre opzioni di installazione.<\/p>\n<h2>Opzioni di installazione di Linkedin Insight Tag<\/h2>\n<p>Una volta arrivati a questo punto, dovrai capire e scegliere l\u2019opzione migliore per te.<\/p>\n<h3>Installazione manuale \u2013 Installer\u00f2 io il tag<\/h3>\n<p>Se decidi di installare <strong>autonomamente<\/strong> il tag nel tuo sito, dovrai scegliere questa opzione.<\/p>\n<p>Copia il codice univoco che ti viene fornito e incollarlo in ogni pagina del tuo sito, meglio se nella parte finale, prima del tag di chiusura.<\/p>\n<h3>Installazione tramite invio mail allo sviluppatore \u2013 Invier\u00f2 il tag ad uno sviluppatore<\/h3>\n<p>Per coloro che non sanno districarsi bene tra codici ed elementi tecnici, questa \u00e8 la soluzione migliore. Infatti, potrai inviare al tuo <strong>sviluppatore<\/strong> una mail direttamente da LinkedIn con il codice. Da qui se ne occuper\u00e0 lui.<\/p>\n<h3>Installazione mediante Tag Manager \u2013 User\u00f2 un Tag Manager<\/h3>\n<p>Questa \u00e8 l\u2019alternativa ideale se hai <strong>diversi sistemi di tracciamento e profilazione<\/strong>. Infatti, molto spesso l\u2019uso di un <strong>Tag Manager<\/strong> con un unico <strong>snippet<\/strong> di codice \u00e8 essenziale. Con questa opzione potrai convogliare l\u2019<strong>Insight Tag di LinkedIn <\/strong>all\u2019interno del tuo Tag Manager e installarlo tramite esso.<\/p>\n<p>Fatto! E ora che succede?<\/p>\n<p>Una volta completata l\u2019installazione, dovrai aspettare che il dominio (o la URL \u2013 s\u00ec, puoi anche farlo su specifiche URL, sottodomini, landing page) venga preso in esame. Generalmente bastano pochi minuti, ma la procedura pu\u00f2 avere buon fine anche dopo 24 ore.<\/p>\n<p>Quando la procedura sar\u00e0 completata, vedrai il nome del tuo dominio (o URL associata) nell\u2019elenco dei domini con il tag. Inoltre, accanto ad esso troverai un pallino verde ad indicare che tutto sta funzionando.<\/p>\n<h2>Tracciamento delle conversioni per specifiche azioni<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17896 size-full\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni.jpg\" alt=\"tracciamento conversioni insight tag\" width=\"1920\" height=\"883\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni.jpg 1920w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-300x138.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-1024x471.jpg 1024w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-768x353.jpg 768w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-1536x706.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Se vuoi <strong>monitorare le conversioni<\/strong> che non prevedono l\u2019atterraggio dell\u2019utente su una pagina web o sezione del tuo sito, il solo <strong>Insight Tag<\/strong> non viene in tuo aiuto. Quindi, se vuoi verificare <strong>azioni specifiche<\/strong>, ad esempio un click su un bottone (iscrizione alla newsletter o download di un lead magnet), cosa devi fare?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17897 size-full\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-con-evento-specifico.jpg\" alt=\"stringa codice specifica insight tag di Linkedin\" width=\"818\" height=\"924\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-con-evento-specifico.jpg 818w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-con-evento-specifico-266x300.jpg 266w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/11\/Linkedin-Insight-Tag-conversioni-con-evento-specifico-768x868.jpg 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/p>\n<p>In questo caso dovrai aggiungere al codice dell\u2019Insight Tag un\u2019altra piccola <strong>stringa di codice specifica<\/strong> per ogni azione che hai il desiderio di tracciare. Sto parlando del \u201cPixel per evento specifico\u201d e lo puoi generare nel momento in cui vai a settare le conversioni.<\/p>\n<p>Adesso sei pronto a <strong>raccogliere tutti i dati<\/strong> che ti servono per fare le tue analisi! Mi raccomando: verificali spesso e usali per migliorare il tuo rapporto con il pubblico, il tuo posizionamento e la targetizzazione delle tue campagne! Se vuoi imparare a creare delle <strong>Linkedin Ads<\/strong> davvero efficaci, ti aspetto nel mio <a href=\"https:\/\/emanuelaincarbone.it\/corso-linkedin-advertising\/\">corso<\/a>!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29fd16b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29fd16b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a5c1714\" data-id=\"a5c1714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a625fa4\" data-id=\"a625fa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c384b8 animated-fast elementor-invisible elementor-widget elementor-widget-price-table\" data-id=\"5c384b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"price-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-price-list .elementor-price-list{list-style:none;padding:0;margin:0}.elementor-widget-price-list .elementor-price-list li{margin:0}.elementor-price-list li:not(:last-child){margin-bottom:20px}.elementor-price-list .elementor-price-list-image{max-width:50%;flex-shrink:0;padding-right:25px}.elementor-price-list .elementor-price-list-image img{width:100%}.elementor-price-list 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.elementor-price-table__features-list{list-style-type:none;margin:0;padding:0;line-height:1;color:var(--e-price-table-features-list-color)}.elementor-price-table .elementor-price-table__features-list li{font-size:14px;line-height:1;margin:0;padding:0}.elementor-price-table .elementor-price-table__features-list li .elementor-price-table__feature-inner{margin-left:15px;margin-right:15px}.elementor-price-table .elementor-price-table__features-list li:not(:first-child):before{content:\"\";display:block;border:0 solid hsla(0,0%,47.8%,.3);margin:10px 12.5%}.elementor-price-table .elementor-price-table__features-list i{margin-right:10px;font-size:1.3em}.elementor-price-table .elementor-price-table__features-list svg{margin-right:10px;fill:var(--e-price-table-features-list-color);height:1.3em;width:1.3em}.elementor-price-table .elementor-price-table__features-list svg~*{vertical-align:text-top}.elementor-price-table .elementor-price-table__footer{padding:30px 0}.elementor-price-table 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class=\"elementor-price-table__header\">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-price-table__heading\">\n\t\t\t\t\t\tSfruttare al meglio <br>l\u2019advertising di LinkedIn Corso Online\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-price-table__price\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__currency\">&#128;<\/span>\t\t\t\t\t\t\t\t\t<span class=\"elementor-price-table__integer-part\">\n\t\t\t\t\t\t119\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<ul class=\"elementor-price-table__features-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"elementor-repeater-item-7b1e7d0\">\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__feature-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tUsa Linkedin in modo strategico per creare campagne pubblicitarie per il B2B.\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-price-table__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-price-table__button elementor-button elementor-size-md elementor-animation-grow\" href=\"https:\/\/emanuelaincarbone.it\/corso-linkedin-advertising\/\">\n\t\t\t\t\t\t\tScopri di pi\u00f9\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-price-table__additional_info\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"elementor-price-table__ribbon\">\n\t\t\t\t<div class=\"elementor-price-table__ribbon-inner\">\n\t\t\t\t\tBEST SELLER\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-85d4e22\" data-id=\"85d4e22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Se hai iniziato ad usare LinkedIn nella tua strategia di Marketing, una delle cose fondamentali da fare \u00e8 installare l\u2019Insight Tag sul tuo sito, in modo da poter avere informazioni demografiche super dettagliate di chi lo visita.<\/p>\n","protected":false},"author":2,"featured_media":15959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[197],"tags":[198],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Linkedin Insight Tag: cos\u2019\u00e8 e come installarlo - Emanuela Incarbone<\/title>\n<meta name=\"description\" content=\"Il tool Linkedin Insight Tag \u00e8 uno script indispensabile per ottenere informazioni sul proprio target e monitorare le proprie campagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/insight-tag-di-linkedin-cose-e-come-installarlo-sul-tuo-sito\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linkedin Insight Tag: cos\u2019\u00e8 e come installarlo - Emanuela Incarbone\" \/>\n<meta property=\"og:description\" content=\"Il tool Linkedin Insight Tag \u00e8 uno script indispensabile per ottenere informazioni sul proprio target e monitorare le proprie campagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/insight-tag-di-linkedin-cose-e-come-installarlo-sul-tuo-sito\/\" \/>\n<meta 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