{"id":18274,"date":"2022-12-26T12:00:00","date_gmt":"2022-12-26T11:00:00","guid":{"rendered":"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/crescere-su-instagram-usando-i-migliori-hashtag-2\/"},"modified":"2023-07-27T13:48:24","modified_gmt":"2023-07-27T12:48:24","slug":"guida-digital-marketing-come-creare-un-ecosistema-di-marketing-sostenibile","status":"publish","type":"post","link":"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/guida-digital-marketing-come-creare-un-ecosistema-di-marketing-sostenibile\/","title":{"rendered":"Guida Digital marketing &#8211; come creare un ecosistema \u201csostenibile\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18274\" class=\"elementor elementor-18274\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d1bda25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d1bda25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cfee68b\" data-id=\"7cfee68b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b58c54f elementor-widget elementor-widget-image\" data-id=\"b58c54f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-16-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18276\" alt=\"Digital marketing Emanuela Incarbone\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-16-768x432.jpg 768w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-16-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-16.jpg 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b149b elementor-widget elementor-widget-text-editor\" data-id=\"a2b149b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Il mondo sta diventando sempre pi\u00f9 digitalizzato rendendo indispensabile mettere in atto una strategia di<\/span><b> digital marketing<\/b><span style=\"font-weight: 400;\">. Dunque, la costruzione di un <\/span><b>ecosistema <\/b><span style=\"font-weight: 400;\">che unisca i migliori strumenti alle tecniche pi\u00f9 efficaci \u00e8 in grado di assicurare risultati in <strong>traffico e fatturato.<\/strong><\/span><\/p><p><em><span style=\"font-weight: 400;\">Non sai come potrebbe aiutarti e ti ho incuriosito? <\/span><\/em><\/p><p><span style=\"font-weight: 400;\">Scopri tutte le potenzialit\u00e0 e i risultati che un buon<\/span><b> ecosistema di marketing <\/b><span style=\"font-weight: 400;\">pu\u00f2 portare al tuo brand continuando a leggere l\u2019articolo!<\/span><\/p><h2><strong>Cos\u2019\u00e8 il digital marketing<\/strong><\/h2><p><span style=\"font-weight: 400;\">Perch\u00e9 \u00e8 importante costruire velocemente un ecosistema? Partiamo dalla <\/span><b>definizione <\/b><span style=\"font-weight: 400;\">di <\/span><b>digital marketing<\/b><span style=\"font-weight: 400;\"> e di <\/span><b>ecosistema di marketing<\/b><span style=\"font-weight: 400;\">!<\/span><\/p><p><span style=\"font-weight: 400;\">Il digital marketing concerne tutte le attivit\u00e0 e pratiche di marketing che prevedono l\u2019uso di <\/span><b>canali e strumenti digitali<\/b><span style=\"font-weight: 400;\">. Il principale obiettivo \u00e8 ottenere visibilit\u00e0, migliorare le performance e ottimizzare al massimo gli investimenti.<\/span><\/p><p><span style=\"font-weight: 400;\">Un ecosistema di marketing, invece, \u00e8 la somma di tutte le tattiche che metti in gioco per <\/span><b>essere presente online lungo tutto il buyer journey<\/b><span style=\"font-weight: 400;\"> dell\u2019utente. Quest\u2019ultimo rappresenta tutto il percorso di consapevolezza e acquisto che il tuo pubblico compie da quando inizia ad avvicinarsi al tuo brand, fino a quando diventa tuo cliente (e soprattutto dopo!).<\/span><\/p><p><span style=\"font-weight: 400;\">Dunque, scegliere in modo efficace, veloce e strategico tutti gli strumenti e pratiche del nostro ecosistema ci permetter\u00e0 di <\/span><b>investire al meglio il nostro denaro e il nostro tempo<\/b><span style=\"font-weight: 400;\">. <\/span><\/p><p><span style=\"font-weight: 400;\">Infatti, non si suol dire \u201cil tempo \u00e8 denaro\u201d?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b68ec elementor-widget elementor-widget-image\" data-id=\"33b68ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing.jpg\" class=\"attachment-large size-large wp-image-18280\" alt=\"Digital marketing Emanuela Incarbone\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d5542b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d5542b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477ffd3\" data-id=\"477ffd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5164891 elementor-widget elementor-widget-text-editor\" data-id=\"5164891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Prima di scegliere gli strumenti per fare digital marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Quando si avvia un progetto online, le tattiche per \u201cvendersi\u201d e le attivit\u00e0 da svolgere sono davvero tante. Quindi, \u00e8 fondamentale (ancora di pi\u00f9 in fase di avvio del progetto) <\/span><b>scegliere <\/b><span style=\"font-weight: 400;\">le <\/span><b>\u201cgiuste\u201d piattaforme<\/b><span style=\"font-weight: 400;\"> e partire dagli <\/span><b>strumenti fondamentali<\/b><span style=\"font-weight: 400;\">. Infatti, questi ti permetteranno di costruire velocemente un ecosistema di marketing online \u201csostenibile\u201d intorno ai tuoi clienti ideali in maniera efficace e strategica!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prima di vedere con quali elementi costruire la nostra <\/span><b>strategia di digital marketing<\/b><span style=\"font-weight: 400;\"> dobbiamo parlare di domande: quelle da porsi prima di partire e quelle del nostro pubblico.<\/span><\/p>\n<h3><strong>La legge 80\/20 che cos\u2019\u00e8?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cIl principio di Pareto (anche conosciuto come <\/span><b>legge 80\/20<\/b><span style=\"font-weight: 400;\">) afferma che l&#8217;80% dei risultati proviene dal 20% delle cause \/ azioni.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attenzione: Queste <\/span><b>percentuali <\/b><span style=\"font-weight: 400;\">non si riferiscono alla quantit\u00e0 di sforzo che metti in campo, ma alle <\/span><b>cause e alle conseguenze di questo sforzo<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In quest\u2019ottica, le domande chiave da porsi per poter cominciare a costruire sono:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Che spazi abitano le mie <\/span><b>Buyer Personas<\/b><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Quali sono le <\/span><b>piattaforme <\/b><span style=\"font-weight: 400;\">che mi permettono di ottimizzare il mio sforzo e ottenere il miglior risultato?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Come faccio a trasformare il traffico a pagamento in<\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-email-marketing-trieste\/\"><b> traffico di propriet\u00e0<\/b><\/a><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Con quali <\/span><b>KPI <\/b><span style=\"font-weight: 400;\">andr\u00f2 a misurare la performance?<\/span><\/li>\n<\/ul>\n<h3><b>Differenza tra domanda Latente e Domanda Consapevole<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Il passaggio successivo, indispensabile per scegliere correttamente gli strumenti, \u00e8 comprendere la differenza tra domanda latente e domanda consapevole.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infatti, queste determinano in che fase del processo di acquisto, si trovano le persone che desidero intercettare.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domanda consapevole<\/b><span style=\"font-weight: 400;\">: \u00e8 la fase in cui si ricerca un prodotto o servizio. Quindi, l\u2019utente \u00e8 consapevole di voler acquistare un determinato prodotto o servizio per risolvere una problematica o per esaudire un desiderio. Per farti un esempio pratico, \u00e8 quando fai attivamente una ricerca su google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domanda latente<\/b><span style=\"font-weight: 400;\">: rappresenta un probabile interesse, ma che emerge solo se sottoposto ai giusti stimoli. Non siamo quindi di fronte all\u2019espressione volontaria e dichiarata di una \u201cnecessit\u00e0\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In questo specchietto qui sotto, puoi vedere dove si collocano i vari strumenti pubblicitari (i pi\u00f9 famosi\u201d) che puoi utilizzare per intercettare i due tipi di domanda.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a987da2 elementor-widget elementor-widget-image\" data-id=\"a987da2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-1.jpg\" class=\"attachment-large size-large wp-image-18281\" alt=\"domanda consapevole e latente\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-1.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-1-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b635c92 elementor-widget elementor-widget-image\" data-id=\"b635c92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-17.jpg\" class=\"attachment-large size-large wp-image-18282\" alt=\"ecosistema di marketing\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-17.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-17-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-17-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb5729 elementor-widget elementor-widget-text-editor\" data-id=\"3cb5729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>La tua cassetta degli attrezzi<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Bene, abbiamo fatto le doverose premesse!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecco, quindi, quali sono i <\/span><b>4 pilastri <\/b><span style=\"font-weight: 400;\">(strumenti) da cui ti consiglio di partire per costruire la tua strategia di <\/span><b>Digital Marketing<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog e SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prima di andare a vedere nel dettaglio ogni singolo elemento che compone un<\/span><b> ecosistema di marketing<\/b><span style=\"font-weight: 400;\"> che funziona, dobbiamo partire dalle basi: le nostre amate buyer personas.<\/span><\/p>\n<h2><strong>La base per una buona strategia: analisi del target e costruzione delle buyer personas<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Non \u00e8 possibile costruire un <\/span><b>ecosistema di digital marketing<\/b><span style=\"font-weight: 400;\"> senza riflettere su quale sia il nostro pubblico e senza costruire le buyer personas.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Cosa sono?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Queste rappresentano i clienti tipo del tuo brand create sulla base di informazioni raccolte attraverso sistemi di traking (<\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/il-pixel-di-facebook-cose-e-come-funziona\/\"><span style=\"font-weight: 400;\">Pixel<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/insight-tag-di-linkedin-cose-e-come-installarlo-sul-tuo-sito\/\"><span style=\"font-weight: 400;\">Insight tag<\/span><\/a><span style=\"font-weight: 400;\">,ecc). Infatti, l\u2019obiettivo \u00e8 ideare queste personas nel modo pi\u00f9 dettagliato possibile per riuscire a<\/span><b> parlare e coinvolgere il nostro target.<\/b><span style=\"font-weight: 400;\"> Cliccando sul bottone sotto potrai scaricare gratuitamente un template per delinearle in maniera precisa \ud83d\ude09 (prego!)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29872e9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"29872e9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1dXhSBdevrfzPWD1wieq_mDu0W5JC9WUsNdVu7InWEQg\/edit?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica il template<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20433a7 elementor-widget elementor-widget-text-editor\" data-id=\"20433a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>E adesso? Finalmente \u00e8 ora di vedere nel dettaglio gli strumenti di Digital marketing che ti permetteranno di costruire il tuo ecosistema incentrato sulle\u00a0<b>performance e sull\u2019ottimizzazione<\/b>.<\/p>\n<h2><strong>#1 Email marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">L<\/span><b>&#8216;<a href=\"https:\/\/emanuelaincarbone.it\/consulenza-email-marketing-trieste\/\">email marketing<\/a><\/b><span style=\"font-weight: 400;\"> \u00e8 il<\/span><b> miglior strumento di digital marketing <\/b><span style=\"font-weight: 400;\">per trasformare il traffico a pagamento in traffico di propriet\u00e0. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57aaaa7 elementor-widget elementor-widget-image\" data-id=\"57aaaa7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-2.jpg\" class=\"attachment-large size-large wp-image-18283\" alt=\"Digital marketing email marketing con Klaviyo\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-2.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-2-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-2-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbdf83 elementor-widget elementor-widget-text-editor\" data-id=\"2cbdf83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"color: #191c23; letter-spacing: normal;\">CASO STUDIO EMAIL MARKETING ECOMMERCE: KLAVIYO SHOPIFY<\/h3>\n<h4 style=\"color: #191c23;\">Come funziona Klaviyo e come sfruttarlo al massimo, guarda il video \ud83d\udc47<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f6ed6 elementor-widget elementor-widget-video\" data-id=\"24f6ed6\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/_8Ipj7xXwTA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d7b21 elementor-widget elementor-widget-text-editor\" data-id=\"13d7b21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Perch\u00e9 \u00e8 importante?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nessun progetto online, che non abbia marginalit\u00e0 GRANDI (70%?), pu\u00f2 pensare di sopravvivere basando il suo sistema di acquisizione di nuovi clienti, SOLO sull\u2019acquisto di spazi pubblicitari a pagamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inoltre, non devi mai dimenticare che quando <\/span><b>spendi dei soldi su google o<\/b><b> <\/b><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-business-manager-cose-e-come-funziona\/\"><b>facebook ads<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> non sei a \u201ccasa tua\u201d ma <\/span><b>sei ospite<\/b><span style=\"font-weight: 400;\"> di queste piattaforme. <\/span><span style=\"font-weight: 400;\">Quindi, da un momento all\u2019altro potrebbero decidere di \u201ccambiare le carte in tavola\u201de metterti nella situazione di dover rivedere completamente la tua strategia. <em>Sarebbe davvero frustrante, non credi?<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per non parlare del CPM che di anno in anno sale continuamente (ne parlo in maniere approfondita in questo <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/come-definire-il-budget-per-facebook-advertising\/\"><span style=\"font-weight: 400;\">articolo<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><b>I vantaggi di integrare l&#8217;email marketing nel piano di digital marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>NON \u00e8 vero che non si leggono pi\u00f9 le email.<\/strong> Non si leggono le email noiose e autoreferenziali, poco convenienti o che arrivano nel momento sbagliato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scegliendo una piattaforma professionale come <\/span><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002czpLEAAY&amp;amp;utm_medium=partner\"><b>Klaviyo<\/b><\/a> <span style=\"font-weight: 400;\">(di cui sono partner) puoi usufruire di una serie di strumenti e dati, INCREDIBILI per massimizzare il ritorno sull\u2019investimento, come:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentazione del database,<\/b><span style=\"font-weight: 400;\"> attraverso dati proprietari e integrati, per conoscere (in diretta) il buyer journey dei clienti. Infatti, puoi sapere in che punto del percorso di acquisto si trovano i tuoi utenti e di conseguenza, riuscirai a inviare comunicazioni PERTINENTI;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I<\/span><b> flussi automatici<\/b><span style=\"font-weight: 400;\"> ci permettono di ottimizzare il nostro tempo e di aumentare la pertinenza delle nostre comunicazioni (e offerte).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I <\/span><b>dati e i test<\/b><span style=\"font-weight: 400;\">, invece, ci consentono di migliorare costantemente le performance;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La <\/span><b>reportistica <\/b><span style=\"font-weight: 400;\">ci permette di monitorare l\u2019efficacia delle nostre KPI e di validare la strategia, sia dello strumento che quella complessiva;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se usi uno strumento professionale come <\/span><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002czpLEAAY&amp;amp;utm_medium=partner\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><span style=\"font-weight: 400;\"> puoi <\/span><b>collegare il tuo database email ai pubblici Facebook <\/b><span style=\"font-weight: 400;\">per le tue sponsorizzate. Ottimizzando al massimo il <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/come-definire-il-budget-per-facebook-advertising\/\"><span style=\"font-weight: 400;\">budget <\/span><\/a><span style=\"font-weight: 400;\">pubblicitario;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<h3><strong>I risultati di WearMe Babywearing con l\u2019email marketing<\/strong><\/h3>\n<p><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/wearme-caso-studio-ecommerce-abbigliamento\/\"><span style=\"font-weight: 400;\">(qui trovi il caso studio completo)<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ecco i risultati di<\/span><b> revenue e flows<\/b><span style=\"font-weight: 400;\"> ottenuti con Klavyo negli ultimi 30 giorni.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">(Il sistema di klaviyo traccia il click, significa che si attribuisce l&#8217;acquisto generato negli ultimi 7gg, <strong>solo se un utente, ha prima cliccato il link di una mail<\/strong> e dopo ha acquistato)<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Significa, nel caso di WearMe, che Klaviyo ha contribuito, con flussi automatici e invio di Newsletter e offerte, a generare il <strong>65% del fatturato.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un risultato incredibile, non credi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per ottenere questi risultati con l\u2019<\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-email-marketing-trieste\/\"><b>email marketing<\/b><\/a><span style=\"font-weight: 400;\">, anche in questo caso \u00e8 importante porsi le giuste domande:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di quali dati ho bisogno da <strong>SUBITO nel form di iscrizione<\/strong>, per poter offrire il miglior flusso automatico all\u2019utente?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cosa vogliono le persone <strong>in cambio della loro email?<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qual \u00e8 la mia storia, la mia missione? Quali sono i miei valori = <\/span><b>Welcome Series;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Con quale <strong>offerta<\/strong> mi rendo \u201cirresistibile\u201d? Con quale offerta mi far\u00f2 \u201cricomprare\u201d = <\/span><b>Post Acquisto, WinBack, Carrelli abbandonati, Back in stock;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Come andrai a segmentare il tuo Database? + <\/span><b>Nurturing Series;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di cosa parlerai nelle prossime 6 Email? = <\/span><b>Calendario DEM e NL\u00a0<\/b><\/li>\n<\/ul>\n<h3><strong>Inizia da qui: gli step<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Vediamo i passaggi da seguire per mettere in atto una strategia efficace.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><strong>STEP 1<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18313\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-18.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-18.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-18-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-18-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00e8 essenziale comprendere che gli utenti <strong>non ti rilasceranno i loro dati se non avranno alcun vantaggio<\/strong>. Dunque, dopo aver analizzato il tuo pubblico, prevedi una <\/span><b>scontistica o dei Lead magnet<\/b> interessanti<span style=\"font-weight: 400;\">. Per creare questi ultimi puoi prendere spunto e seguire i suggerimenti che trovi in questo <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/lead-magnet-consigli-per-crearne-di-efficaci\/\"><span style=\"font-weight: 400;\">articolo<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><strong>STEP 2<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18314\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-19.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-19.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-19-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-19-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Assicurati di offrire il <\/span><b>miglior flusso all\u2019utente <\/b><span style=\"font-weight: 400;\">prevedendo una raccolta dei dati essenziali fin da subito.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Per esempio per WearMe Babywearing, chiediamo agli utenti se hanno gi\u00e0 un supporto per portare oppure se ancora non portano (in fascia o Marsupio) cos\u00ec sappiamo fin da subito, che contenuti e prodotti inserire nelle nostre Welcome Series.<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><strong>STEP 3<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18315\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-20.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-20.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-20-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-20-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18316\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-21.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-21.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-21-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-21-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Costruisci le <\/span><b>Welcome Series <\/b><span style=\"font-weight: 400;\">parlando dei tuoi valori, di chi sei e della tua mission. In questo modo aumenterai la Brand Awareness nei tuoi potenziali clienti.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Ne basta una di Welcome Serie? Non 1, non\u00a0 2, ma 3 Welcome Series (Anche 4 perch\u00e9 no!). Pi\u00f9 lavoro certo, ma anche pi\u00f9 pertinenza e attenzione, tutte cose che si trasformano in DENARO.<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><strong>STEP 4<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18317\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-22.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-22.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-22-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-22-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18318\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-23.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-23.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-23-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-23-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Prevedi le serie di <\/span><b>Post Acquisto, WinBack, Carrelli abbandonati e Back in stock. <\/b><span style=\"font-weight: 400;\">Infatti, queste rappresentano l\u2019offerta che ti render\u00e0 irresistibile e che far\u00e0 riacquistare il tuo prodotto o servizio.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Ricorda: si vocifera che se un cliente non compie un secondo ordine entro 90gg, sia \u201cperso\u201d.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Con WearMe abbiamo attivato una serie di sconti diversificati a seconda della sequenza, ma lo sconto non \u00e8 sempre la miglior leva, dipende dalla strategia complessiva <em>(a volte basta anche un 5% di sconto per smuovere all&#8217;acquisto \ud83d\ude09 provare per credere!)<\/em><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><strong>STEP 5<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18319\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-26.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-26.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-26-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-26-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Il passo successivo \u00e8 la <\/span><b>segmentazione del tuo database<\/b><span style=\"font-weight: 400;\"> e con <\/span><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002czpLEAAY&amp;amp;utm_medium=partner\"><span style=\"font-weight: 400;\">Klaviyo <\/span><\/a><span style=\"font-weight: 400;\">pu\u00f2 essere davvero facile! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inviare tutto a tutti non ti far\u00e0 perdere solo occasioni di fatturato, ma vedrai abbassarsi il tuo tasso di apertura e clic delle email <strong>INESORABILMENTE<\/strong>, oltre a veder crescere il numero di disiscritti.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><strong>STEP 6<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18320\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-27.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-27.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-27-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-27-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Eccoci arrivati all\u2019ultimo punto, ma non meno importante!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019organizzazione \u00e8 importantissima per assicurarti di usare sempre contenuti efficaci. Quindi, prenditi del tempo per organizzare un <\/span><b>calendario<\/b><span style=\"font-weight: 400;\">\u00a0che preveda i seguenti elementi:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">un&#8217;offertina <\/span><b>con regolarit\u00e0<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Di creare i tuoi super contenuti<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Che hai bisogno (anche)\u00a0 di una Sequenza automatica di &#8220;<\/span><b>Nurturing&#8221;<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">(usa le tue migliori Newsletter)<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a17620 elementor-widget elementor-widget-image\" data-id=\"1a17620\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-3.jpg\" class=\"attachment-large size-large wp-image-18310\" alt=\"Digital marketing email marketing con Klaviyo\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-3.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-3-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-3-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53aab8c elementor-widget elementor-widget-text-editor\" data-id=\"53aab8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>#2 Blog e SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Il secondo strumento che ti consiglio di mettere in campo nel pi\u00f9 breve tempo possibile \u00e8 la <\/span><b>SEO<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La SEO ti permette di far <\/span><b>crescere il tuo traffico organico<\/b><span style=\"font-weight: 400;\"> (cio\u00e8 non a pagamento). Inoltre i risultati sono duraturi nel tempo e l\u2019investimento si ripaga da solo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oltre ad utilizzare le tecniche SEO per posizionare il tuo sito nei motori di ricerca, assicurati di puntare sul <\/span><b>content marketing<\/b><span style=\"font-weight: 400;\"> (ottimizzato SEO)<\/span><b> attivando un Blog e\/o un canale Youtube.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In questo modo riesci a rispondere a una domanda diretta (cio\u00e8 a una ricerca online) e crei anche contenuti da ricondividire nelle altre piattaforme. Infatti, i link esterni piacciono molto a Mr. Google perch\u00e9 aumentano l\u2019autorevolezza del tuo sito.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd62a9 elementor-widget elementor-widget-image\" data-id=\"1cd62a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-5.jpg\" class=\"attachment-large size-large wp-image-18311\" alt=\"Digital marketing Blog e SEO\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-5.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-5-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-5-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a8b10 elementor-widget elementor-widget-text-editor\" data-id=\"f7a8b10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Perch\u00e9 il blog fa parte della strategia di digital marketing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Riassumendo, arricchire il tuo sito con una sezione di <\/span><b>articoli di Blog<\/b><span style=\"font-weight: 400;\"> \u00e8 vantaggioso perch\u00e9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crei<\/span><b> contenuti interessanti<\/b><span style=\"font-weight: 400;\"> e da utilizzare anche nelle tue email, nei post e nelle ads;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aiuta le tue pagine a <\/span><b>posizionarsi meglio<\/b><span style=\"font-weight: 400;\"> sui motori di ricerca;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fidelizzi <\/b><span style=\"font-weight: 400;\">i tuoi utenti fornendo contenuti di valore;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumenti le visite del tuo sito <\/b><span style=\"font-weight: 400;\">e, di conseguenza, ricavi importanti informazioni sul tuo pubblico target. Questo ti permetter\u00e0 di ottimizzare le tue campagne pubblicitarie;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acquisisci Leads<\/b><span style=\"font-weight: 400;\"> mettendo nel tuo sito qualche pop-up (no i popup non sono brutti e cattivi, i popup \u201cmolesti\u201d e poco pertinenti lo sono!)<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c907ba7 elementor-widget elementor-widget-image\" data-id=\"c907ba7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-6.jpg\" class=\"attachment-large size-large wp-image-18312\" alt=\"Digital marketing Blog e SEO\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-6.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-6-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-6-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deef0e8 elementor-widget elementor-widget-text-editor\" data-id=\"deef0e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>#3 Social si o no?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">I <\/span><b>social media <\/b><span style=\"font-weight: 400;\">sono delle <strong>\u201cmacchine mangia contenuto\u201d<\/strong>, ne hai abbastanza? <\/span><span style=\"font-weight: 400;\">Inoltre attivarne tanti e utilizzarli tutti significa \u201cfarti e farli male\u201d, a meno che tu non abbia una redazione e un team creativo \ud83d\ude42<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161863d elementor-widget elementor-widget-image\" data-id=\"161863d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-7.jpg\" class=\"attachment-large size-large wp-image-18321\" alt=\"Digital marketing social media marketing\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-7.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-7-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-7-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67df0dd elementor-widget elementor-widget-text-editor\" data-id=\"67df0dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La domanda pi\u00f9 gettonata per chi utilizza i social \u00e8 \u201cPerch\u00e9 la<\/span><b> copertura organica<\/b><span style=\"font-weight: 400;\"> su Facebook e Instagram <\/span><b>sta diminuendo<\/b><span style=\"font-weight: 400;\">?\u201d<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Te ne parlo in maniera approfondita in <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-social-media-marketing-trieste\/come-aumentare-la-copertura-organica-dei-post-su-facebook\/\"><span style=\"font-weight: 400;\">questo articolo<\/span><\/a><span style=\"font-weight: 400;\">, ma riassumendo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attualmente vengono creati pi\u00f9 contenuti di quanti si riesca ad assorbire;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook non \u00e8 una onlus ma una societ\u00e0 per azioni!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/perche-fare-advertising-su-linkedin\/\"><span style=\"font-weight: 400;\">Linkedin <\/span><\/a><span style=\"font-weight: 400;\">non soffre di questa problematica.<\/span><\/li>\n<\/ul>\n<h3><strong>Consigli per non sprecare tempo e risorse sui social<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Dunque, cosa dobbiamo fare? Includerli o meno nella nostra strategia di <\/span><b>digital marketing<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usali, ma con testa. Quindi, ecco i miei consigli:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una Strategia organica su Facebook e Instagram, in cui non \u00e8 previsto un <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/come-definire-il-budget-per-facebook-advertising\/\"><b>budget <\/b><\/a><span style=\"font-weight: 400;\">da investire in Advertising , influencer\u2026\u00e8 un GAME OVER!<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scegli la piattaforma anche in base al tipo di contenuto che sai produrre. Progetta un <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/il-piano-editoriale-che-migliora-ladvertising-su-facebook\/\"><b>piano editoriale<\/b><\/a><span style=\"font-weight: 400;\"> basato sugli effettivi bisogni e desideri della tua target audience;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prediligi i <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-ads-creare-video-che-convertono\/\"><b>video <\/b><\/a><span style=\"font-weight: 400;\">(se puoi);<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studia i <\/span><b>giorni e gli orari<\/b><span style=\"font-weight: 400;\"> migliori per pubblicare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Tagga tutto (post, video, foto) e <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-instagram-marketing\/crescere-su-instagram-usando-i-migliori-hashtag\/\"><span>usa BENE gli #<\/span><\/a><span>. Non cedere al desiderio di comprare \u201clike\u201d, ma usa gli inviti per creare una base fan profilata e attiva.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17e13c elementor-widget elementor-widget-image\" data-id=\"c17e13c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-8.jpg\" class=\"attachment-large size-large wp-image-18322\" alt=\"Digital marketing social media marketing\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-8.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-8-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-8-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defd8ae elementor-widget elementor-widget-image\" data-id=\"defd8ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-9.jpg\" class=\"attachment-large size-large wp-image-18323\" alt=\"Digital marketing social media marketing\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-9.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-9-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-9-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5a61a elementor-widget elementor-widget-text-editor\" data-id=\"8b5a61a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>#4 Advertising<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ed eccoci arrivati alla mia parte preferita! \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma prima, ripeti con me: \u201cL\u2019advertising \u00e8 un amplificatore, non la soluzione a tutti i miei mali.\u201d Per\u00f2, \u00e8 necessario dire che questo \u00e8 un amplificatore di una strategia di <\/span><b>digital marketing <\/b><span style=\"font-weight: 400;\">che funziona!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f05dd1 elementor-widget elementor-widget-image\" data-id=\"8f05dd1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-11.jpg\" class=\"attachment-large size-large wp-image-18324\" alt=\"Digital marketing advertising\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-11.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-11-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-11-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7062cb9 elementor-widget elementor-widget-image\" data-id=\"7062cb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-10.jpg\" class=\"attachment-large size-large wp-image-18325\" alt=\"Digital marketing advertising\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-10.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-10-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-10-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b733d75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b733d75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7c2f44\" data-id=\"a7c2f44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b69ce7b elementor-widget elementor-widget-text-editor\" data-id=\"b69ce7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Infatti, creare campagne pubblicitarie ti permette di:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitorare le KPI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targetizzare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sfruttare un budget flessibile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cambiare tattica in fase d\u2019opera<\/span><\/li>\n<\/ul>\n<h3><b>L\u2019advertising come amplificatore per il digital marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ecco alcuni accorgimenti da tenere a mente, SEMPRE:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meno budget hai, meno campagne <\/b><span style=\"font-weight: 400;\">fai.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ovvero, \u00e8 meglio una sola campagna da 10\u20ac al giorno, che due campagne da 5\u20ac al gg;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No <\/span><b>tracking<\/b><span style=\"font-weight: 400;\">, no party! Hai installato il <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/il-pixel-di-facebook-cose-e-come-funziona\/\"><span style=\"font-weight: 400;\">Pixel di Facebook<\/span><\/a><span style=\"font-weight: 400;\">? Il <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-linkedin-marketing\/insight-tag-di-linkedin-cose-e-come-installarlo-sul-tuo-sito\/\"><span style=\"font-weight: 400;\">Tag di Linkedin<\/span><\/a><span style=\"font-weight: 400;\">? Google Analytics traccia? Ah s\u00ec, e che traccia? (bella domanda vero?) Assicurati di USARE gli utm (Urchin Tracking Module)! <\/span>In poche parole, questi rappresentano i parametri che vengono aggiunti agli URL delle pagine per individuare la sorgente del traffico. I dati raccolti dopo verranno inviati a Google Analytics.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lascia perdere i tecnicismi (ci pensa la piattaforma) e concentrati sulle 3 cose che contano davvero: <\/span><b>L\u2019OFFERTA, LA CREATIVIT\u00c0 E IL <\/b><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-ads-scrivere-copy-che-convertono\/\"><b>COPY<\/b><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I like non pagano le fatture! Invece pensa a come alzare il tuo <\/span><b>CTR<\/b><span style=\"font-weight: 400;\">. Infatti, \u00e8 una delle metriche pi\u00f9 importanti e rappresenta il numero di clic ricevuti dal tuo annuncio diviso per le volte in cui viene visualizzato;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cVoglio vendere di pi\u00f9\u201d non \u00e8 un obiettivo che aiuta molto i tuoi collaboratori. Assicurati di avere una <\/span><b>strategia condivisa<\/b><span style=\"font-weight: 400;\">, degli obiettivi per ogni canale e le relative KPI;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Non tutti i business si possono permettere certe piattaforme di advertising (come per esempio <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/pubblicita-su-facebook-quando-serve\/\"><span>Facebook ads<\/span><\/a><span>) dipende dalle marginalit\u00e0, <\/span><b>cerca il tuo CPM<\/b><span> del \u201ccuore\u201d.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c7064 elementor-widget elementor-widget-image\" data-id=\"c8c7064\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-12.jpg\" class=\"attachment-large size-large wp-image-18326\" alt=\"Digital marketing advertising\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-12.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-12-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-12-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c8877 elementor-widget elementor-widget-text-editor\" data-id=\"97c8877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>#5 Costruire un super contenuto per un content marketing efficace<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Un super contenuto \u00e8 un contenuto che <\/span><b>risponde a una domanda<\/b><span style=\"font-weight: 400;\"> che una persona in target pu\u00f2 compiere<\/span><b> lungo tutto il suo percorso di acquisto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per semplificare partiamo a progettare la nostra strategia su 5 fasi (anche se sono di pi\u00f9):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consapevolezza rispetto al problema;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ricerca di informazioni sulla soluzione;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valutazione delle alternative;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decisione di acquisto;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Considerazioni post-acquisto.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9622a49 elementor-widget elementor-widget-image\" data-id=\"9622a49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-14.jpg\" class=\"attachment-large size-large wp-image-18327\" alt=\"Digital marketing super contenuto\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-14.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-14-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-14-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb1cf8 elementor-widget elementor-widget-text-editor\" data-id=\"dfb1cf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Prima leggi due (migliori) guide (di sempre) di Google:<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/it-it\/tendenze-e-insight\/tendenze-di-consumo\/come-catturare-i-momenti-che-contano\/\"><span style=\"font-weight: 400;\">Come riuscire a catturare i momenti che contano,<\/span><\/a><span style=\"font-weight: 400;\"> ovvero come identificare i momenti in cui vengono prese le decisioni di acquisto;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/it-it\/tendenze-e-insight\/customer-journey\/capire-percorso-acquisto-consumatori\/\"><span style=\"font-weight: 400;\">Come capire il buyer journey degli utenti<\/span><\/a><span style=\"font-weight: 400;\">, ovvero il loro percorso di acquisto.<\/span><\/li>\n<\/ol>\n<h3><b>Come costruire un super contenuto?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Per prima cosa \u00e8 necessario individuare e rispondere <strong>alle esigenze del nostro pubblico.<\/strong> Possiamo sfruttare lo strumento di <\/span><a href=\"https:\/\/answerthepublic.com\/\"><span style=\"font-weight: 400;\">answer the public <\/span><\/a><span style=\"font-weight: 400;\">per verificare cosa cercano le persone e quali domande si pongono sull\u2019argomento che dobbiamo trattare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In seguito, possiamo creare delle rubriche per raggruppare le richieste con una base comune.\u00a0 All\u2019interno di queste, per\u00f2, dobbiamo inserire dei contenuti che <strong>abbiano degli obiettivi specifici.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infatti, solo in questo modo riusciremo a monitorarne l\u2019efficacia (interazioni, click, ecc). Inoltre, possiamo decidere se associare e proporre un prodotto. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quello che cambia per le varie fasi \u00e8 il modo in cui proponiamo il prodotto. Questo significa scegliere una maniera pi\u00f9 o meno diretta e chiamate all\u2019azione (<\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-ads-scrivere-copy-che-convertono\/\"><span style=\"font-weight: 400;\">CTA<\/span><\/a><span style=\"font-weight: 400;\">) pi\u00f9 o meno aggressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inoltre, non \u00e8 possibile tralasciare un aspetto importante che rappresenta il contesto dei nostri contenuti:<strong> la stagionalit\u00e0.<\/strong> Infatti, questa \u00e8 una declinazione delle nostre fasi, rubriche e contenuti.<\/span><\/p>\n<h3><b>12 step da seguire<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ecco la lista dei passaggi da mettere in atto per <\/span><b>ottimizzare la lavorazione e divulgazione <\/b><span style=\"font-weight: 400;\">di un super contenuto:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizzo il <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/il-piano-editoriale-che-migliora-ladvertising-su-facebook\/\"><span style=\"font-weight: 400;\">Calendario Editoriale<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrivo la bozza dell\u2019articolo per il Blog (ottimizzata SEO);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ricavo lo Script per il <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-ads-creare-video-che-convertono\/\"><span style=\"font-weight: 400;\">video<\/span><\/a> <span style=\"font-weight: 400;\">Youtube;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registro il Video e scarico l\u2019Audio;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pubblico l\u2019articolo nel Blog e ci carico dentro il Video e l\u2019Audio;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pubblico l\u2019audio su una piattaforma Podcast;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparo la Newsletter (a chi la invio?);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adatto il <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-ads-scrivere-copy-che-convertono\/\">testo<\/a> per ogni canale Social;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definisco la <a href=\"https:\/\/emanuelaincarbone.it\/consulenza-facebook-advertising-trieste\/facebook-ads-creare-visual-che-convertono\/\">creativit\u00e0<\/a> pi\u00f9 adatta per ogni Social;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registro un Reel, che pubblicher\u00f2 anche come Story, e pubblico i post;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoro le KPI e <\/span><a href=\"https:\/\/emanuelaincarbone.it\/consulenza-social-media-marketing-trieste\/customer-engagement-su-facebook-e-instagram\/\"><span style=\"font-weight: 400;\">l\u2019engagement<\/span><\/a> <span style=\"font-weight: 400;\">per ogni canale (e relativo obiettivo);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adatto la Newsletter a essere inviata come mail in uno dei miei flussi automatici (esempio quello di Nurturing).<\/span><\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58eefc9 elementor-widget elementor-widget-image\" data-id=\"58eefc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-15.jpg\" class=\"attachment-large size-large wp-image-18328\" alt=\"Digital marketing super contenuto\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-15.jpg 960w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-15-300x169.jpg 300w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Emanuela-Incarbone-_-Ecosistema-di-marketing-15-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382851c elementor-widget elementor-widget-text-editor\" data-id=\"382851c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>CONCLUSIONI<\/h2>\n<p><span style=\"font-weight: 400;\">Questi sono i passaggi e gli strumenti\u00a0 necessari a realizzare <strong>un ecosistema di digital marketing<\/strong> che risulti efficace, performante e ottimizzato. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Come digital strategist posso aiutarti a realizzare la strategia che pi\u00f9 si adatti alle tue necessit\u00e0 e ai tuoi obiettivi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Inoltre, essendo partner <a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002czpLEAAY&amp;amp%3Butm_medium=partner\">Klaviyo<\/a> posso spiegarti e accompagnarti all\u2019utilizzo di questo fantastico alleato.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83bbb86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83bbb86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc161cb\" data-id=\"bc161cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f5d22 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"70f5d22\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/emanuelaincarbone.it\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVuoi veder decollare il tuo e-commerce?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tParlami del tuo progetto \ud83d\udc47\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"https:\/\/emanuelaincarbone.it\/contatti\/\">\n\t\t\t\t\t\tContattami subito\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-ribbon\">\n\t\t\t\t<div class=\"elementor-ribbon-inner\">Best seller<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62abb7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62abb7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cc0b95\" data-id=\"8cc0b95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d5b57 elementor-widget elementor-widget-heading\" data-id=\"f0d5b57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Libri consigliati<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bdc0974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bdc0974\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-472aea9d\" data-id=\"472aea9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df9298 elementor-widget elementor-widget-image\" data-id=\"3df9298\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.it\/Metodo-Design-Marketing-Analizzare-micro-dati\/dp\/1661644570?crid=2RSU8POYEUIC5&#038;keywords=marketing&#038;m=A11IL2PNWYJU7H&#038;qid=1673348299&#038;refinements=p_n_feature_browse-bin%3A15422327031%2Cp_6%3AA11IL2PNWYJU7H%2Cp_72%3A490205031&#038;rnid=490204031&#038;s=books&#038;sprefix=marketi%2Cstripbooks%2C93&#038;sr=1-20&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=b5019e50930383e21dbccc31bd14753f&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"353\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Metodo-Design-Marketing.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18583\" alt=\"Metodo Design Marketing\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Metodo-Design-Marketing.jpg 499w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Metodo-Design-Marketing-300x212.jpg 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d151df1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d151df1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.it\/Metodo-Design-Marketing-Analizzare-micro-dati\/dp\/1661644570?crid=2RSU8POYEUIC5&#038;keywords=marketing&#038;m=A11IL2PNWYJU7H&#038;qid=1673348299&#038;refinements=p_n_feature_browse-bin%3A15422327031%2Cp_6%3AA11IL2PNWYJU7H%2Cp_72%3A490205031&#038;rnid=490204031&#038;s=books&#038;sprefix=marketi%2Cstripbooks%2C93&#038;sr=1-20&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=b5019e50930383e21dbccc31bd14753f&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acquista<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c1cb7c0\" data-id=\"1c1cb7c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8660506 elementor-widget elementor-widget-image\" data-id=\"8660506\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.it\/Rivoluzione-obiettivi-risultati-misurare-davvero\/dp\/8868957043?crid=3KD1VEQ4H6AFI&#038;keywords=rivoluzione+okr&#038;qid=1673348524&#038;s=books&#038;sprefix=okr%2Cstripbooks%2C92&#038;sr=1-1&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=6142d2f66f1d1d47f41e7e21635ff288&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"499\" src=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Rivoluzione-OKR.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18584\" alt=\"Rivoluzione OKR\" srcset=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Rivoluzione-OKR.jpg 357w, https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Rivoluzione-OKR-215x300.jpg 215w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe095b3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3fe095b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.it\/Rivoluzione-obiettivi-risultati-misurare-davvero\/dp\/8868957043?crid=3KD1VEQ4H6AFI&#038;keywords=rivoluzione+okr&#038;qid=1673348524&#038;s=books&#038;sprefix=okr%2Cstripbooks%2C92&#038;sr=1-1&#038;linkCode=ll1&#038;tag=emanuelaincar-21&#038;linkId=6142d2f66f1d1d47f41e7e21635ff288&#038;language=it_IT&#038;ref_=as_li_ss_tl\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acquista<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LA GUIDA di Digital Marketing per creare un ecosistema di marketing efficace che raggruppa tutte le tattiche che metti in gioco lungo il buyer journey dell\u2019utente.<\/p>\n","protected":false},"author":2,"featured_media":18339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[188],"tags":[225],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing: GUIDA per creare un&#039;ecosistema di marketing<\/title>\n<meta name=\"description\" content=\"LEGGI LA GUIDA Digital Marketing: Un ecosistema di marketing \u00e8 la somma delle tattiche che metti in gioco lungo il buyer journey dell\u2019utente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/guida-digital-marketing-come-creare-un-ecosistema-di-marketing-sostenibile\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing: GUIDA per creare un&#039;ecosistema di marketing\" \/>\n<meta property=\"og:description\" content=\"LEGGI LA GUIDA Digital Marketing: Un ecosistema di marketing \u00e8 la somma delle tattiche che metti in gioco lungo il buyer journey dell\u2019utente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emanuelaincarbone.it\/consulenza-web-marketing-trieste\/guida-digital-marketing-come-creare-un-ecosistema-di-marketing-sostenibile\/\" \/>\n<meta property=\"og:site_name\" content=\"Emanuela Incarbone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/incarbone.emanuela\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/incarbone.emanuela\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-26T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T12:48:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emanuelaincarbone.it\/wp-content\/uploads\/2022\/12\/Digital-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuela Incarbone\" \/>\n<meta name=\"twitter:card\" 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